UNIQLO
SOCIAL CONTENT | VIDEO
CINEMÂCHÉ, in partnership with Melbourne agency iD Collective, was on location in Adelaide’s iconic Rundle Mall to capture the grand opening of Japanese casual-wear brand UNIQLO’s first South Australian store. The highly anticipated opening celebrations featured an exclusive VIP night with MasterChef's Callum Hann, traditional Japanese drumming performance, ribbon-cutting ceremony, Japanese cheesecakes with yuzu curd, and gift bags for the first 1,000 customers spending $100 or more, alongside opening day offers across UNIQLO’s Lifewear apparel for men, women, kids and babies. Assets rolled out across UNIQLO socials.
The team were engaged to help UNIQLO promote the role of Store Manager to those looking for employment in the retail space. After capturing all the buzz and excitement from the opening of South Australia’s first UNIQLO store in Adelaide’s Rundle Mall, we stuck around to talk to store manager Elizabeth and UNIQLO Chief Operating Officer Kensuke Suwa.
Following the successful opening of the Rundle Mall UNIQLO store, CINEMÂCHÉ were invited back to capture the launch of UNIQLO’s second and third South Australian locations at Westfield Marion and Burnside Village, as well as the grand reopening of the new and improved Rundle Mall flagship store. The upgraded two-storey Myer Centre location introduced an expanded footprint, a new upper level showcasing a wider range of LifeWear essentials and UNIQLO’s popular kidswear range.
