CINEMÂCHÉ
Adelaide Video Production
CUSA_Shut-Out-1100x733.jpg

CREDIT UNION SA | Shut Out

CREDIT UNION SA | Shut Out

 

CREDIT UNION SA | Shut Out

Hybrid Advertising and Marketing tapped CINEMÂCHÉ to produce and direct the television commercial for Credit Union South Australia’s ‘Shut Out’ campaign. A blend of live-action and CGI elements, the spot had to fit into Credit Union South Australia’s origami themed branding. The main challenge faced by the team was capturing a block of show homes in such a way as to present them as completely different locations. Combining the disparate pieces into a comprehensible narrative required meticulous planning that is reflected in the final product.

CREDITS

Client: Credit Union SA

Production Company: CINEMÂCHÉ

Agency: Hybrid

Director: CINEMÂCHÉ