BEGA | another australian favourite.


Since appearing on Australian Masterchef, Poh Ling Yeow has become one of Australia’s favourite culinary personalities. Again working with Melbourne PR Agency iD Collective (Foot Locker, Sherrin) we set about capturing Poh’s quirky nature, her delicious food and her famous smile for Bega’s new “Another Australian Favourite” campaign. Directed, shot, edited and graded completely in house by CINEMÂCHÉ, this video is the definition of what a “full-service” production company can provide their clients.