ALZHEIMER'S AUSTRALIA SA | Face Value
We were tasked with creating a launch video for Alzheimer’s Australia SA’s new Cultura app, a digital resource for those caring for people with Alzheimer’s. We devised a hanging installation of photographs and asked a group of strangers to make a judgment on the person they saw in the pictures. Shooting with the ALEXA Mini and a set of anamorphic lenses, we set out to elevate the social experiment/reality television concept into a high-end cinematic experience. The results are an airy and atmospheric video that subtly promotes the desired message while remaining an engaging piece of digital content.
WINNER: AADC Awards 2017 - Film & Video - Charity
Client: Alzheimer’s Australia SA
Production Company: CINEMÂCHÉ
Agency: The Distillery